According to statistics sourced by Fit Small Business, about 23 percent of individuals are influenced by social media recommendations. The platform you choose for your ecommerce business will have a great impact on the outcome of your business. In fact, running an ecommerce can be more challenging than a conventional company. This is because it relies more on a single variable which is actually a third-party platform.

    For you to build a successful ecommerce business, consider leveraging a third-party platform that specializes in ecommerce. Although you can sell your goods and services via a custom-built website, you’ll need a platform to scale up your operation. With that in mind, here’s what you need to know when selecting an ecommerce platform.

    1. Calculate the costs.

    Some platforms are more expensive than others. Therefore, calculating the costs is necessary. Otherwise, your business may experience challenges. Make sure you are able to meet the cost of the platform you intend to choose before you start spending money. Looking at the reputation of a platform is also important, because some tend to abruptly increase their prices.

    Some ecommerce platforms charge flat monthly fees while others expect their customers to pay more for transactions, server storage, and plug-ins down the road. If you consider these factors along with the scale that you intend for your ecommerce business, you’ll definitely make the right decision.

    1. Do in-depth research.

    Do not do things in a hurry. Take time to do thorough research on the platform that you intend to select. Make a phone call to the sales rep and talk to him or her about what you want. You may ask as many questions as you wish. It is necessary to ask questions to clarify confusions before you sign up. This will help you know what to expect. This will also help you test the credibility of the platform that you’re eyeing to choose.

    Make sure that the functionality that is needed for your ecommerce business to operate is properly included in the platform that you are interested in. Ensure that the platform has basic functions like automating emails for customers and editing orders. Before making your final decision, make sure you’ve got all items on your checklist crossed out.

    1. Make sure that the platform provides easy administration.

    Choose a platform that allows you to administer your store easily anytime anywhere. You know an ecommerce platform is good if it provides you with an administrative panel that is user-friendly to help you monitor your store. This can also help you make changes to your site from anywhere as long as you have an internet connection.

    If you are intending on purchasing an existing ecommerce store, consider an ecommerce marketplace like Exchange by Shopify. Marketplaces like these feature stores that are hosted on third-party platforms that have all of their administrative settings already set up for you. Any customization you need to do after this will be as easy as visiting the administrative panel and making alterations.

    1. Pay attention to your mobile users.

    In recent years, the number of people who access the internet via mobile devices is much higher compared to the desktop users. Statistics reveal that mobile commerce is actually growing a rate of about 30 percent every year. Choose a platform that allows users to have an amazing mobile experience. Otherwise, you may lose many customers.

    1. Choose a platform that provides easy customization options.

    For your business to compete favorably, you’ll need a good platform. It is always ideal to find out what level of maneuverability and flexibility a platform can provide when making a decision. Good ecommerce solutions permit organization of sites according to preferences. Provide users with the ability to compare products, allow customized organization of items, and view photos.


    In a nutshell, choose platforms that will not only convert traffic into sales but will also be up and running throughout the day is what you need. The host is actually where your site will live. Therefore, it is necessary to select an effective and a reliable platform for the good of your business.