It’s a fact of life that an increasing number of customers are taking their business online. As a result, this means that online payment methods are becoming more of a necessity, and sites which still ask for old-school, manual payment methods are quickly being left behind, meaning that they don’t get paid. Many customers will simply abandon their shopping experience upon discovery that no online payment method is accepted, leaving them free to find a competitor who’ll meet their needs. In order to make sure that your site and business is up to date, here are just some online payment methods which you should be considering.
Accept Debit and Credit Cards
Above all else, it’s vital that you provide your customers with a method to pay via their credit or debit card when shopping online on your site. This is the most commonly used method by customers to pay for goods online, and with many new computer, smartphone and tablet operating systems having the ability to save and remember debit and credit card details, it’s also one of the most convenient. Use My Payment Savvy to set up a secure payment portal on your site so that you and your customers can be assured that their financial details are protected.
Payment via PayPal
PayPal is a third-party service which allows shoppers to pay for their goods and services securely online. With all their personal and financial details secured safely in their PayPal account, customers only need their email address and a password to make a payment via PayPal, which makes it attractive to safety-conscious internet users everywhere. It’s also more convenient as there’s no need to fill out lengthy card details or billing addresses, and customers can store money in their PayPal account for the purpose of shopping online, making it easier to budget. For this reason, it’s ideal to seriously consider PayPal as one of the online payment options which you offer to your customers. Bear in mind that certain customers will only buy from retailers which offer the option to make payments via PayPal, therefore not doing so could cause you to lose customers.
Mobile Friendly Payments
With a large majority of online shoppers using mobile devices such as tablets or smartphones to purchase goods, it makes sense to ensure that once you have added your basic online payment methods, that they’re also mobile friendly. Making sure that your site is responsive or at least the payment portal leads on to a responsive or mobile-friendly page is important. Entering credit card details or logging into PayPal on a non-responsive site using a smartphone or tablet can be frustrating, and could even cause some customers to walk away and search for a more mobile-friendly alternative instead. Customers today expect ease of use when purchasing products and services using a mobile device so no matter which options you provide this should always be a priority.
Would you leave a website which didn’t offer your preferred method of online payment? Let us know in the comments.