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    SEO is a word that’s thrown around a lot in many business circles. If you’re just starting out then, you may be confused by all this talk. What is SEO and how come everyone is raving about it and telling me to focus on it? Fear not, for all of your queries, will be answered in this informative piece.

    What Is SEO?

    SEO stands for Search Engine Optimization and is a modern day marketing idea. The premise behind it is to optimize web pages/sites for search engines. When people search for anything, they’ll be given a whole list of results. Many of you probably don’t realize that these results span across hundreds of pages. This is because we only focus on the first couple of pages. A web page that’s optimized for search engines will appear on one of the first two pages and be more visible. This is the whole aim of SEO, to get your business website high up the search rankings. The whole process is organic, which means you won’t pay to promote your site in any way.

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    How Can I Improve The SEO Of My Site?

    Improving the SEO of a site requires you to do various things. One of the main things to focus on is keywords. Every website will have a certain amount of keywords/phrases that you think of when you view it. For example, a content writing business will have keywords like related to content. An accounting business will have keywords relating to finance, etc. To improve the SEO of your site you need to include these keywords in page URLS and the content of the page.

    Another key way of improving SEO is through link building. Many people were fooled into thinking this was a dead art because Google changed the way it saw links. However, link building is alive and well, and you can use it to boost your site up the rankings. The key is generating high-quality links to your site from numerous source. You can use services like theHOTH link building to get this done and build links. The more high-quality links you’ve built, the better your website will perform.

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    Why Do I Need To Use SEO?

    Primarily, SEO will help your website become more effective. You’ll see more traffic that you can convert into paying customers. SEO will expand your reach and help you find new audiences and tap into wider markets. It gets your brand out there and helps you get noticed in a world where business competition is wild. A solid SEO strategy will ensure your business gets seen before any of your biggest competitors. It gives you an advantage, and you should start making good use of it.

    Hopefully, this article has shed some light on the marketing tool that is search engine optimization. I don’t expect you to be an expert after reading this, but it should provide a basic insight. Take this basic understanding and grow it so you can start using SEO effectively and boost your business.