Florida, December 19, 2017: “The Mobile Value Added Services Market revenue in India is estimated to reach $23.8 billion by the end of 2020,” Currently, the increasing demand for value added services from the enterprises and consumers is expected to see the continued MVAS growth over the next few years. The significant growth of the mobile subscriber base, especially in rural and urban regions is the major factor that is boosting the MVAS growth.
The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015-2020.
Currently, mEntertainment and mCommerce are set to be the leading verticals. The mGovernance and mAgriculture are expected to play emerging role in next five years. These two sectors are set be emerging markets for MVAS growth. In addition, support of the RBI for mobile banking is expected to boost the mBanking vertical growth.
“Currently, the consumer VAS market is leading in the MVAS market, majorly driven by student community, but the market of enterprise VAS is expected to be the fastest growing market by 2020 as most of the enterprises are choosing the mobile platform, which is a business model for increasing revenue and avenue for cost saving”.
The players of the MVAS are focusing more on the larger enterprise, but small and medium enterprises are not much aware of the value added services. Promotion of the services may help to capture the better VAS market in SME verticals.
• Enterprise VAS market is expected to reach at a CAGR of 19.3% by 2020.
• Consumer VAS market is expected to reach $5.26 billion by 2015.
• The rural market is predicated to reach at a CAGR of 25.3% during the period 2015-2020.
• mEntertainment and mCommerce verticals are contributing the major market share for MVAS growth. mEntertainment vertical is expected to grow at a CAGR of 16.9% during the period 2015-2020.
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Table of Contents
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
5.3 Market Segmentation
5.3.1 By Solution
5.3.2 By User Type
5.3.3 By Industry Vertical
5.3.4 By Region
5.4 Market Dynamics
126.96.36.199 Increase in Number of Smartphone and Tablet Users
188.8.131.52 Mobile Internet
184.108.40.206 Increased Usage of Mobile Applications and Mobile Web
220.127.116.11 Understanding of Consumer Behaviour
18.104.22.168 Social Media
22.214.171.124 Rich Communication Services
126.96.36.199 Privacy Concerns
6 Industry Trends
7 Mobile Value Added Services Market Analysis, By Solution
8 Mobile Value Added Services Market Analysis, By End User
9 MVAS Market Analysis, By Industry Vertical
10 Geographic Analysis
11 Competitive Landscape
12 Company Profiles
12.6 Mahindra Comviva
12.8 One97 Communications Limited
12.9 Onmobile Global Limited
12.11 Ongzhong Corporation
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