Florida, December 19, 2017: “The Mobile Value Added Services Market revenue in India is estimated to reach $23.8 billion by the end of 2020,” Currently, the increasing demand for value added services from the enterprises and consumers is expected to see the continued MVAS growth over the next few years. The significant growth of the mobile subscriber base, especially in rural and urban regions is the major factor that is boosting the MVAS growth.

    The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015-2020.

    Currently, mEntertainment and mCommerce are set to be the leading verticals. The mGovernance and mAgriculture are expected to play emerging role in next five years. These two sectors are set be emerging markets for MVAS growth. In addition, support of the RBI for mobile banking is expected to boost the mBanking vertical growth.

    “Currently, the consumer VAS market is leading in the MVAS market, majorly driven by student community, but the market of enterprise VAS is expected to be the fastest growing market by 2020 as most of the enterprises are choosing the mobile platform, which is a business model for increasing revenue and avenue for cost saving”.

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    The players of the MVAS are focusing more on the larger enterprise, but small and medium enterprises are not much aware of the value added services. Promotion of the services may help to capture the better VAS market in SME verticals.

    Essential Takeaways
    • Enterprise VAS market is expected to reach at a CAGR of 19.3% by 2020.
    • Consumer VAS market is expected to reach $5.26 billion by 2015.
    • The rural market is predicated to reach at a CAGR of 25.3% during the period 2015-2020.
    • mEntertainment and mCommerce verticals are contributing the major market share for MVAS growth. mEntertainment vertical is expected to grow at a CAGR of 16.9% during the period 2015-2020.

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    Table of Contents


    2 Research Methodology

    3 Executive Summary

    4 Premium Insights

    5 Market Overview

    5.1 Introduction

    5.2 Evolution

    5.3 Market Segmentation

    5.3.1 By Solution

    5.3.2 By User Type

    5.3.3 By Industry Vertical

    5.3.4 By Region

    5.4 Market Dynamics

    5.4.1 Drivers Increase in Number of Smartphone and Tablet Users Mobile Internet Increased Usage of Mobile Applications and Mobile Web

    5.4.2 Restraint Understanding of Consumer Behaviour

    5.4.3 Opportunities Social Media Rich Communication Services

    5.4.4 Challenge Privacy Concerns

    6 Industry Trends

    7 Mobile Value Added Services Market Analysis, By Solution

    8 Mobile Value Added Services Market Analysis, By End User

    9 MVAS Market Analysis, By Industry Vertical

    10 Geographic Analysis

    11 Competitive Landscape

    12 Company Profiles

    12.1 Introduction

    12.2 AT&T

    12.3 Apple

    12.4 Google

    12.5 Vodafone

    12.6 Mahindra Comviva

    12.7 Inmobi

    12.8 One97 Communications Limited

    12.9 Onmobile Global Limited

    12.10 Comverse

    12.11 Ongzhong Corporation


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    Source: http://www.financeswire.com/mobile-value-added-services-market-in-india-to-reach-more-than-23-0-billion-by-2020