Market Overview:

    Due to the large number of health advantages associated to healthy smoothie consumption, the market is growing at an incremental pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Healthy smoothie Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR while achieving million dollar growth readily in the forecast period.

    Increase in health awareness and rising demand for convenience beverages to boost energy have prompted the growth of healthy smoothie on a global level. The sector is driven by increasing disposable income and rising health consciousness among the consumers. Additionally, in order to cope up with the hectic and dynamic life-style, consumers demand “on-the-go” beverages which impart instant energy to the body. Hence, with the growth of functional beverages market, the demand for healthy smoothie have surged.

    Boost in fitness and wellness sector has enhanced the market growth trajectory of the sector to an elevated level. Fast pace of lifestyle, increase in awareness related to health benefits obtained from the consumption of functional foods and beverages have raised the demand for healthy smoothie on a global level. Demand for health drinks and in addition to innovation in flavors have prompted the high growth of this market. However, product adulteration and presence of counterfeit products possess major threat to this market.

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    Latest Industry Updates:

    July 2017 As a promotional strategy to increase the sale of their smoothie product, Tropical Smoothie Café which is a leading brand known for its better-for-you food and smoothies with a tropical twist announced the launch of Tropical Party Passport campaign. This campaign allows the customers’ order smoothie to receive a free 24 oz. smoothie for each 10 purchased.

    Aug 2017 Smoothie King Franchises, Inc. launched three new Hydration Smoothies at all its stores. The formulation of the smoothie is such that it helps the consumers replenish fast in the summer heat. The three flavors launched include watermelon hibiscus, lemon green tea and dragon fruit smoothies. The smoothie is prepared with without sugar and artificial sweeteners.

    May 2016 Smoothie King Franchises, Inc. announced the launch of a new line of Summer Hydration Smoothies at all its store locations. The strategy is to gain consumers attention towards their innovative and unique product offerings and generate revenue. All four smoothies are blended with coconut water and strawberries to provide more potassium than the leading sports drinks, this will help the consumers to stay hydrated.

    May 2016 Costa, U.K based coffee shop chain announced the launch of their new range of smoothies and wraps for summers. The smoothies are prepared with 100% fresh fruit, blended and prepared by Costa’s baristas. The smoothies are made available in three refreshing variants.

    Competitive Analysis:

    With rising health consciousness on a global level, the demand for healthy smoothie have experienced a surge. Owning to this, established manufacturers in the global healthy smoothie market have started high R&D investments to enhance their product quality and bring variety in their existing product-line. New players are identified to enter into the market based on escalating demand from the consumers end. The key strategy followed by new players majorly include product innovations in order to create product differentiation and increase the sales of their product.

    The key players profiled in healthy smoothie are Bolthouse Farms, Inc. (U.S.), Barfresh Food Group (U.S.), Innocent Drinks (U.K.), Smoothie King (U.S.), MTY Food Group (Canada), Crussh Juice Bars (Australia), and Freshens (U.S.) among many others.

    Market Segments:

    The global healthy smoothie market has been divided into type, functional ingredients, ingredient form and region.

    On The Basis Of Type: Fresh and Processed

    On The Basis Of Functional Ingredients: Seeds (Chia Seeds, Flax Seeds, Pumpkin Seeds, Others), Fruits (Papaya, Banana, Pomegranate, Others), Vegetables (Spinach, Collards, Kale, Ginger, Others), others

    On The Basis Of Ingredient Form: Powder, Liquid Syrup and Others

    On The Basis Of Region: North America, Europe, Asia Pacific and ROW.

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    Regional Analysis:

    The global healthy smoothie market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global healthy smoothie market is highly dominated by North America and Europe due to escalating demand for functional beverages and energy booster “on-the-go” drinks from these regions. APAC is fastest growing region due to changing lifestyle and increasing health consciousness. The consumption of healthy smoothie in countries like India and Brazil is expected to grow in upcoming years.

    Source : http://heraldkeeper.com/