As the use of 3rd platform reduces the cost of ownership and offers new services to penetrate in the organization, its usage will increase giving more opportunities to the vendors. Thus, they are coming up with cross platforms which can extract more information from web, track and analyze it to make informed decisions. Also, most of the start-ups are following it as their strategy and capturing the market. Some of the key vendors present in the market are Facebook, IBM, LinkedIn, and Salesforce.com. The report also talks about companies to watch for such as MobileIron, RightScale, and Splunk.
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How Big is the Global 3rd Platform Market?
The 3rd platform market is growing rapidly at a CAGR of 7.5% during the period 2015-2020.
The global 3rd platform market is expected to grow in future mainly driven by the adoption of technologies cloud, mobile, social and big data. The technologies segment have greater market share and will drive the market more than the services segment. Moreover, the factors are also cost, ease of access, self-provisioning and sales channels. The lack of verification of cloud and mobile data and security reasons will impact the market in near three to four years.
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